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With a Focus on New Works, Art Basel Goes Smaller in Hopes of Big Sales at New Online Edition

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With a Focus on New Works, Art Basel Goes Smaller in Hopes of Big Sales at New Online Edition

Having canceled all three of its in-person editions, Art Basel has plowed forward with online viewing rooms. The first in a series of two online viewing rooms titled “OVR:2020” was launched on Wednesday, with 100 galleries from 28 countries participating. This iteration is focused on works made in 2020. The fair is hosting emerging and established dealers for the series. It follows the cancellation of Art Basel’s marquee Swiss fair that was originally scheduled for June, then rescheduled for September, and finally canceled due to coronavirus restrictions. The fair will run from September 23 to September 26.

In the pandemic era, global art fairs have been forced to adapt their online programs rapidly. Now, Art Basel is responding to digital fatigue with a new format. This online edition provides vendors a platform to showcase smaller curated exhibitions. While its run is shorter than a typical week-long fair, and while less than half the usual number of galleries are taking part in the event, the experience is overall a more intimate one, thanks to a live chat feature that allows sales personnel to respond quickly to inquiries.

Source: By ANGELICA VILLA
September 23, 2020 5:38pm

Photo caption: Mickalene Thomas, detail of Jet Blue #4, 2020.
COURTESY LÉVY GORVY